Digital Marketing

Paid campaigns measured on leads and sales

We plan, run and optimise online advertising on Google, Facebook, Instagram and email, with tracking set up properly so you can see exactly what your budget brings back.

Overview

How it helps your business

Digital marketing puts your business in front of the right people at the moment they're ready to buy. Done well, it's the fastest way to generate leads. Done badly, it's an easy way to waste money.

We start by making sure every enquiry, call and sale can be tracked back to the campaign that produced it. Then we test, measure and move your budget toward what works.

What's included

Everything covered in our Marketing service

Google Ads

Search, Performance Max, display and YouTube campaigns targeted to the people searching for what you offer.

Meta Ads

Facebook and Instagram campaigns that reach your ideal customers by location, interest and behaviour.

Email marketing

Newsletters, promotions and automated email sequences that turn subscribers into repeat customers.

Landing pages

Focused pages built to convert ad clicks into enquiries, bookings or purchases.

Analytics & tracking

Google Analytics 4, Tag Manager, conversion tracking and call tracking set up correctly.

Retargeting

Campaigns that bring back people who visited your site but didn't enquire the first time.

Talk to us about Digital Marketing

Book a free, no-obligation consultation. We'll look at where you are now and recommend the best next step.

Who it's for

  • Businesses that need leads quickly
  • Online stores wanting more sales from ad spend
  • Businesses launching a new product or location
  • Anyone unsure whether their current ads are working

What you get

  • Campaign strategy and budget plan
  • Ad copy and creative for each campaign
  • Full conversion tracking setup
  • Ongoing optimisation and testing
  • Monthly report on spend, leads and cost per lead

How it works

Our Marketing process

Plan

We define your goals, audience, budget and the numbers we'll measure.

Track

Analytics and conversion tracking are set up before campaigns go live.

Launch

Campaigns go live with ads and landing pages built to convert.

Optimise

We review results and shift budget toward what brings in customers.

FAQ

Common questions

How much should I spend on ads?

It depends on your industry, location and goals. We'll recommend a starting budget in your proposal and adjust it as results come in.

Is the ad spend included in your fee?

No. Ad spend is paid directly to Google or Meta from your own account. Our management fee is separate and agreed up front.

Who owns the ad accounts?

You do. Campaigns run in accounts in your business name, so you keep all data and history.

How soon will I see results?

Paid ads can bring traffic from day one. It usually takes a few weeks of testing to find the most cost-effective setup.

Ask us a questionHave a question that isn't listed? We're happy to help.