Social Media Strategy

A clear plan for social media that grows your audience

Stop posting and hoping. We work out which platforms matter for your business, what to post and when, and then create and manage the content to keep your channels active and engaging.

Overview

How it helps your business

Social media works best when it has a purpose. We start by understanding who your customers are, where they spend time online and what makes them engage, then build a plan around that.

From there we can hand you a strategy to run in-house, or take care of the content creation, scheduling and community management for you.

What's included

Everything covered in our Social service

Social media audit

A review of your current profiles, content and results, compared with your competitors.

Channel strategy

Clear recommendations on which platforms to focus on, from Instagram and Facebook to LinkedIn and TikTok.

Content calendars

A planned schedule of posts each month, tied to your promotions, seasons and business goals.

Content creation

Branded graphics, captions, carousels, Reels and short videos made for each platform.

Community management

Replying to comments and messages so your audience feels heard and enquiries don't get missed.

Reporting

Monthly reports on reach, engagement, followers and the enquiries social media brings in.

Talk to us about Social Media Strategy

Book a free, no-obligation consultation. We'll look at where you are now and recommend the best next step.

Who it's for

  • Businesses with inactive or inconsistent profiles
  • Brands that want to grow a loyal following
  • Owners without time to post regularly
  • Teams that need a strategy to run in-house

What you get

  • Social media strategy document
  • Monthly content calendar
  • Designed posts, Reels and captions
  • Scheduling and publishing
  • Monthly performance report

How it works

Our Social process

Audit

We review your profiles, audience and competitors.

Strategy

You get a plan covering platforms, content themes and posting rhythm.

Create

We produce and schedule each month's content for your approval.

Engage

We manage the community and report on what's working.

FAQ

Common questions

Which platforms should my business be on?

It depends on your audience. Most businesses do better being strong on two platforms than weak on five. Your strategy will recommend where to focus.

Do I get to approve posts first?

Yes. You'll see each month's content calendar and can request changes before anything is published.

Can you create video content?

Yes. We create Reels and short-form videos from your footage, stock footage, or content we plan and shoot with you.

Is paid social advertising included?

Organic social management and paid advertising are separate. We can combine them with our Digital Marketing service.

Ask us a questionHave a question that isn't listed? We're happy to help.